Public Relations writers communicate on a more personal level and spend a large part of their day taking part in interpersonal communication. When sending emails, memos and proposals, a large amount of organization and communication skills are required. Five basic guidelines should be followed in public relations writing:
- Completeness- Be sure that the writing contains the information needed to serve its purpose. Use an outline to make sure it is on target and complete.
- Conciseness- Be as brief as possible because less is better.
- Correctness- Be accurate in everything your write and you will receive credit for being a professional.
- Courtesy- Be polite and personal, but not overly familiar.
- Responsibility- Be sure you are following the organization’s policies and procedures. Think how the communication will be perceived.
Mind Your E-mail Manners:
- Avoid the “Reply to All” button
- Give your response first
- Keep forwards to a minimum
- Skip the CAPITAL letters
- Save the fancy stationary
- Avoid HTML format
- Count to 10 before hitting the Send button
- Fill out the subject line
- Keep the 500KB image file to yourself
- Don’t be a cyber-coward
Remember, although e-mail is fast and cost-efficient, however it is not a substitute for one-on-one communication.