Lindsey Elizabeth

My "minor" journey thru Public Relations..

Ch. 6: Preparing Fact Sheets, Advisories, Media Kits and Pitches October 19, 2010

Filed under: PRCA 3330,Reading Notes — Lindsey Bowers @ 10:06 pm

Fact Sheets:

  • accompanies a news release or media kit
  • one-page background sheets about an event, product or organization
  • in outline or bullet form
  • reporters can use it as a quick reference when writing a story

Media Advisories:

  • also known as media alerts
  • short bulleted items
  • tell assignment editors about upcoming events they may be interested in
  • includes a one-line headline, journalism’s five Ws and H and who to contact for more information

Media Kits:

  • prepared for major events and new product launches
  • gives editors a variety of information and resources
  • may include- a main news release, news feature, fact sheets, background, photos and drawings and brochures
  • always prominently display contact information
  • also known as a press kit


  • used to convince an editor that a story is newsworthy
  • must be brief
  • needs to raise interest
  • get to the point immediately


Source Used:



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