Chapter 3 focuses on the terms libel and slander. Along with a more common term used today, defamation.
- Libel- a printed falsehood
- Slander- involves an oral communication
- Defamation- a collective term for the two
According to the text four points can be proved by the injured party on accounts of defamation damages:
- the statement was published by print or broadcast to others
- the plaintiff was identifiable
- there was actual injury (monetary losses, impairment of reputation, humiliation or mental anguish and suffering)
- the publisher was malicious or negligent
Regulatory Agencies that Public Relations writers should be aware of:
- The Federal Trade Commission
- The Securities and Exchange Commission
A “cooperative” relationship is needed between the legal counsel and public relations writers. It is key in helping both groups reach a common goal.